Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Noah Shachtman
    The Secretive Alliance Between the New York Post and Eric Adams
    02 Oct 2024
    Rupert Murdoch’s paper helped elect Adams and hasn’t quite given up on him yet.
  • Natasha Lennard
    Meet the First Tenured Professor to Be Fired for Pro-Palestine Speech
    02 Oct 2024
    Maura Finkelstein was terminated by Muhlenberg College for an Instagram repost.
  • Jemima Pierre
    Jemima Pierre, BAR Editor and Contributor
    Haiti and the Crisis of Imperialism in the Caribbean
    02 Oct 2024
    Dr. Jemima Pierre delivered these remarks during her keynote address at the Launch of the Kwame Ture Memorial Lecture Series on June 9th, Trinidad and Tobago, sponsored by the Emancipation Support…
  • Black Agenda Radio
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio September 27, 2024
    27 Sep 2024
    This week, we learn about deadly abortion restrictions in the state of Georgia, where the lack of reproductive rights cost two Black women their lives. But first, we have an analysis of the 2024…
  • Anthony Monteiro
    Black Agenda Radio with Margaret Kimberley
    Presidential Election, Crisis and War
    27 Sep 2024
    Dr. Anthony Monteiro joins us from Philadelphia to discuss the 2024 presidential election. We ask, what type of election is this, as the Teamsters Union declines to endorse the democratic candidate,…
  • Load More
Subscribe
connect with us
about us
contact us