Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Georgia abortion ban
    Black Agenda Radio with Margaret Kimberley
    Deadly Abortion Restrictions in Georgia
    27 Sep 2024
    Georgia’s ban on abortions after 6 weeks of pregnancy was reported as being responsible for the deaths of two women. We will discuss this issue of abortion access and reproductive rights with Access…
  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    The Cautionary Tale of Angela Davis
    25 Sep 2024
    There are very few true revolutionaries. Allowing ourselves to pretend that Angela Davis is among them is a grave mistake.
  • Editors, The Black Agenda Review
    EDITORIAL: Criticize Clinton, but Beat Bush, Manning Marable, 1992
    25 Sep 2024
    Vote for Harris, because Trump. Vote for Clinton, because Bush. Manning Marable shows when it comes to right-wing Democrats, it’s deja vu all over again.
  • Ann Garrison, BAR Contributing Editor
    US Shooting Itself in the Foot with Info Warfare in Africa
    25 Sep 2024
    US efforts to control information in Africa will ultimately backfire, says African journalist, author, and filmmaker David Hundeyin.
  • Mali independence day
    Abayomi Azikiwe, Black Agenda Report Contributor
    Mali Commemorates 64 Years of Independence Amid Security Challenges
    25 Sep 2024
    Terrorist attacks illustrate the character of neo-colonialism in the 21st century.
  • Load More
Subscribe
connect with us
about us
contact us