Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Lindsey Graham Was the Face of the Duopoly
    15 Jul 2026
    The late Senator Lindsey Graham played the role of chief congressional warmonger very well. But many of his colleagues, who spoke in quieter voices, were completely aligned with his support of U.S.…
  • ​​​​​​​ Ajamu Baraka, BAR editor and columnist , Margaret Kimberley, BAR Executive Editor and Senior Columnist
    The White Supremacist Imperative on Violence: A Black Radical Perspective on the U.S./EU/NATO Axis of Domination
    15 Jul 2026
    The U.S.-EU-NATO axis remains intact, and its commitment to militarism represents an existential threat to the world.
  • Editors, The Black Agenda Review
    DOCUMENT: “We Will Find You and We Will Kill You”: United States Counterterrorism Strategy, 2026
    15 Jul 2026
    “Americans should be safe to live their lives without the fear of terror attacks, the threat of Jihadists, the flooding of our communities with deadly drugs at the hands of foreign narcoterrorists,…
  • Anthony Karefa Rogers-Wright
    Race Trading Race Traitors, Identity Reductionism, and the New Nadir of the Democrat Party Establishment
    15 Jul 2026
    The social democrat wing gains in strength but establishment Democrats continue their allegiance to the donor class.
  • Raymond Nat Turner, BAR poet-in-residence
    Declaration of Independence (for Donald "Duck" Bailey)
    15 Jul 2026
    "Declaration of Independence for (Donald Duck Bailey)" is the latest from BAR's Poet-in-Residence.
  • Load More
Subscribe
connect with us
about us
contact us