Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire
  • omnibus

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • BAR Radio Logo
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio September 12, 2025
    12 Sep 2025
    In this week’s segment we discuss a new book analyzing the need to confront counterinsurgency and fight against repression domestically and internationally. But first we hear from an activist on the…
  • DC
    Black Agenda Radio with Margaret Kimberley and Glen Ford
    Organizing Against the Trump Takeover in Washington
    12 Sep 2025
    Afeni is an activist and lead organizer with Herb and Temple in Washington, DC. She joins us from Washington to discuss Donald Trump’s declaration of emergency power to take over the operations of…
  • Joy James
    Black Agenda Radio with Margaret Kimberley
    Confronting Counterinsurgency: Cop Cities and Democracy's Terrors
    12 Sep 2025
    Joy James is a scholar and a political philosopher who works with organizers. She is editor of the new book Confronting Counterinsurgency: Cop Cities & Democracy’s Terrors, which is published by…
  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Super Predators, Born Criminals, and the Black Misleadership Class
    10 Sep 2025
    The treachery of the Black misleadership class knows no bounds. While Trump’s latest racist dog whistle about “born criminals” is condemned, double-talking scoundrels may pretend to be horrified…
  • ​​​​​​​ Ajamu Baraka, BAR editor and columnist
    Extended Remarks from UNAC Webinar: Troops Out of Our Cities! ICE Out of Our Communities! September 7, 2025
    10 Sep 2025
    The Trump administration’s declaration of war on American cities is a logical escalation of the white supremacist project. This is not a policy shift but a clearer revelation of the settler state's…
  • Load More
Subscribe
connect with us
about us
contact us