Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

The Democrats: Death by De-Branding
08 Sep 2010
🖨️ Print Article

A Black Agenda Radio commentary by Glen Ford


The Democrats are panicked, with many congresspersons fleeing from identification with their party. The disarray is the inevitable blowback of Obama's ceaseless campaign to divorce Democrats from their longtime branding as the party of working people. The spiral began with Obama's championing of bank bailouts, beginning with the autumn 2008 meltdown. The public saw that, "when the crunch came, the bankers were relatively more influential among Democrats than Republicans."



The Democrats: Death by Betrayal


A Black Agenda Radio commentary by Glen Ford


"By the summer of 2009, a new brand of Republicans, the Tea Party, had cornered the huge public market on hatred of big business bailouts."


President Obama and his corporate partners have succeeded in de-branding the Democratic Party. More accurately, events since the autumn of 2008 have revealed to even the most loyal Democrats that Wall Street's near-total domination of U.S. politics includes the party many once thought of as representing the working man and woman. This illusion was shattered when candidate Barack Obama near-singlehandedly rescued George Bush's bank bailout from a second defeat in a week, with Democrats twice as much in favor as Republicans. The Congressional Black Caucus reversed its strong opposition to the bailout under intense individual pressure from Obama, as did lots of Democrats. From that moment on, Obama and the Democrats have been most closely associated with what became the biggest transfer of wealth in the history of mankind: $12 to 14 trillion of the people's money to Wall Street. After that, it became impossible for the Democrats to maintain their brand as the party of working people.


The truth is, Wall Street has long been the sugar daddy to Democrats, just as Big Oil has historically bankrolled Republicans, although the alignment was never quite as stark as the public perception. The financial meltdown revealed - as catastrophes tend to do - the true nature of power relationships in society. Wall Street, even though wracked by terminal contradictions, was the supreme power in the United States - and, when the crunch came, the bankers were relatively more influential among Democrats than Republicans. How could Democrats, as a party, ever again brand the Republicans as the bulwark of Big Business, when their standard bearer was so proudly identified as the savior of the most hated plutocrats of all, the titans of Wall Street.


"The Democrats no longer have anything resembling a brand, at all."


Obama continued to eradicate the old Democratic branding, as president, immediately entering into backroom deals with the second most-hated tier of Big Business villains: the drug and insurance corporations. By the summer of 2009, a new brand of Republicans, the Tea Party, had cornered the huge public market on hatred of big business bailouts. Anti-bailout, anti-banker politics had become so popular, the Tea Partyers often found they could use the brand to mask the racism and virulent white nationalism that lies at the core of their "movement."


The Democrats no longer have anything resembling a brand, at all. Is it any wonder, then, that Democratic congresspersons are scrambling to disassociate themselves from the national party, two months from election day?


Far too late, after all the people's money has been siphoned off to the bankers, Obama now proposes a $50 billion scheme to create jobs and establish a government bank to finance rail and highway projects. The proposal is designed to sound like something out of President Franklin Roosevelt's New Deal, although the actual outlines are a blur, as is typical with Obama. But it is too late. Through his own commission on the federal debt, Obama has invited the enemies of the social safety net to shrink government spending for people-oriented programs. He has consumed so much energy beating up on progressives in his own party, they no longer trust him to come through with a jobs program that measures up to the crisis. Most importantly, the people have lost faith in the Democrats as the party that stands up to the rich, for the simple reason that they don't. For Black Agenda Radio, I'm Glen Ford. On the web, go to www.BlackAgendaReport.com.


BAR executive editor Glen Ford can be contacted at Glen.Ford@BlackAgendaReport.com.




More Stories


  • Caribbean Movement for Peace and Integration
    Historic Genocide Case Heard in Barbados Supreme Court: Caribbean Movement for Peace and Integration Demands Accountability Over Gaza Atrocities
    09 Jul 2025
    Barbados’ Supreme Court is now at the center of a historic genocide case against Israel, as Caribbean activists demand their government sever ties with the apartheid state.
  • Abayomi Azikiwe
    Kenyan Police Attack Youth-led Demonstrations Against Brutality
    09 Jul 2025
    At least 16 were killed in protests marking the first anniversary of mass actions against neo-liberal tax hikes and continuing state repression.
  • Said Bouamama Blog
    Settler Colonialism in Light of F. Fanon: Algeria yesterday, Kanaky today... (Part 1)
    09 Jul 2025
    As settler-colonial violence escalates from Kanaky to Palestine, Fanon’s century-old warnings are critical today—capitalism’s genocidal expansion demands revolution.
  • Inae Oh
    What $100 Billion in New ICE Funding Would Look Like
    09 Jul 2025
    The staggering increase is ICE enforcement is difficult to process. These numbers will help.
  • Margaret Kimberley and Dimitri Lascaris
    Dimitri Lascaris , Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Donald Trump's Big, Beautiful Con-Job w/ Margaret Kimberley
    09 Jul 2025
    This past week, the U.S. Senate and House of Representatives passed Donald Trump's signature budget bill, which Trump dubbed "One Big Beautiful Bill Act". Dimitri Lascaris spoke with Margaret…
  • Load More
Subscribe
connect with us
about us
contact us