Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

Diversity Schmifersity: When It Comes to Black Even the Left Ain’t Right
03 Mar 2010
🖨️ Print Article
by BAR columnist Jared Ball
“Democracy Now! is easily the progressive Left flagship multimedia daily news program.” Yet, when subjected to the same racial diversity test as Meet the Press, the Left alternative news program scores even lower than the corporate product. “ Maybe when it comes to democracy, it's time to ask "when?"
 
Diversity Schmifersity: When It Comes to Black Even the Left Ain’t Right
A Black Agenda Radio commentary by BAR columnist Jared Ball
“88 percent of Democracy Now! shows had no African American guests.”
The legendary counselor to power Walter Lippman once explained the role of the popular press in what he considered to be their essential function, the manufacturing of consent. He said that public opinions, “must be organized for the press… not by the press...” The mainstream press is not here to assist in the expansion of ideas or methods of interpretation, it is not here to offer challenges to popular or conventional wisdom. It is, as C. Wright Mills once said, here to assure that common sense be “more common than sense.” All of this came to mind again this week as we heard of more concern that in light of the pending Comcast merger with NBC that its standard-bearing flagship news program Meet the Press was still lagging woefully behind in the diversity of its on-air guest experts.
This development of a national common sense anchored by manufactured public opinion has always required a carefully manicured Black image that just as often meant an omission of Black thought – hence the name of The Roots front man. An absence of Black thought in mainstream media is nothing new and we also know that genuine diversity goes far beyond gender or skin color. True diversity is only found in ideology or politics. However, if Blackness is to be omitted in general than certainly Black progressive or radicalism stands no chance. But a focus on the mainstream alone is a bit too easy and lets off the hook entirely those who should be more of an ally to the causes of Black progressive politics. If the flagship of the mainstream suffers from an absence of diversity what of the flagship of those who sit ostensibly in critical adjacency to that dominant norm?
“74% of Meet the Press broadcasts contained no Black guests.”
Democracy Now! is easily that progressive Left flagship multimedia daily news program. It, over the last decade, has solidified itself as the premier progressive alternative to the mainstream. But when we adjust our study for a focus on the presence of African American guest analyst experts we see that when it comes to diversity they too often parody the mainstream. The National Urban League 2006 study, Sunday Morning Apartheid, concluded that 74% of Meet the Press broadcasts contained no Black guests. From January 2009 to January 2010 Democracy Now! has aired 261 shows, that is, one show every week day. Of these shows 88% had no African American guests.* As it pertains to Black America the leading progressive news program is actually worse than the leading mainstream news program.
At least two points, however, must be included. One, of the Black guests invited to Democracy Now! versus Meet the Press there is a decidedly left-leaning and important difference. The politics represented by those invited to Democracy Now! would never manage their way on to Meet the Press or any other mainstream media outlet. Secondly, the overall diversity of Democracy Now!, their representation of other so-called “minorities” can easily be said to far out-pace that of all the mainstream. The broad range of worldly views incorporated into their programming is impressive and important. However, it remains, that even with far more broadcasts per week than the weekly shows considered by the Urban League report, the representation of Black perspectives is equally absent.
For Black Agenda Radio I am Jared Ball. On the web go to www.BlackAgendaReport.com. Jared Ball can be contacted at freemixradio@voxunion.com.
* The methodology employed here was simply visiting the online archives of Democracy Now! and counting Black guests. Of the 261 shows only 30 had Black American guests or 11.5%

More Stories


  • Why And How to End the War in Ukraine
    Jacqueline Luqman
    Why And How to End the War in Ukraine
    22 Feb 2023
    Jacqueline Luqman was a panelist on the February 16, 2023 webinar Why and How to End the War in Ukraine, which was sponsored by Chicago Area Peace Action. These were her remarks.
  • Why the Russian Federation Recognized the Independence Movements in the Donbas
    ​​​​​​​ Ajamu Baraka, BAR editor and columnist
    Why the Russian Federation Recognized the Independence Movements in the Donbas
    22 Feb 2023
    Ajamu Baraka argued that the Ukrainian crisis was a “manufactured crisis” primarily created by the miscalculations of policy-makers in the U.S. and Western Europe who were blinded by the prospect of…
  • From Crisis to Catastrophe? What is To Be Done in Eastern Europe
    Dr. Gerald Horne
    From Crisis to Catastrophe? What is To Be Done in Eastern Europe
    22 Feb 2023
    According to Dr. Gerald Horne, greed and shortsightedness convinced the U.S. that it could achieve the strategic objectives of undermining German economic power by controlling the European market,…
  • The Truth About Abraham Lincoln: In His Own Words
    Richard S. Dunn
    The Truth About Abraham Lincoln: In His Own Words
    22 Feb 2023
    February is the designated month to honor presidents, but Black people should know better than to believe what they are told about any benevolence on the part of George Washington, Abraham…
  • Interview with Eritrean President Isaias Afwerki – Part I
    Ministry of Information Eritrea
    Interview with Eritrean President Isaias Afwerki – Part I
    22 Feb 2023
    The president of Eritrea gives a wide ranging interview on the U.S. regime change effort against neighboring nation Ethiopia using the TPLF, and long-standing U.S. hostility towards his country.
  • Load More
Subscribe
connect with us
about us
contact us