Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Lloyd Austin
    Orinoco Tribune
    Venezuela’s Vice President: We Must Reject US Militarization in Latin America, CIA Bases in Guyana
    08 May 2024
    United States imperialism in Latin America via SOUTHCOM is threatening the development of a true Zone of Peace in the region.
  • Black Agenda Radio
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio May 3, 2024
    03 May 2024
    This week we discuss a police killing in Chicago and community control of police, and a Black member of a Canadian provincial parliament who was censured for her solidarity with Palestine. First, the…
  • Leah Goodridge
    Black Agenda Radio with Margaret Kimberley
    New York Rent Protections Under Attack by Landlords and the Supreme Court
    03 May 2024
    Leah Goodridge joins us from New York to discuss the latest effort by landlords to do away with New York City's rent protections.
  • NAARPR
    Black Agenda Radio with Margaret Kimberley
    Police Killings Continue in Chicago
    03 May 2024
    Frank Chapman joins us from Chicago to discuss the recent police killing of Dexter Reed.
  • Sarah Jama in Parliament
    Black Agenda Radio with Margaret Kimberley
    Black Canadian Politician Under Attack for Palestine Solidarity
    03 May 2024
    El Jones joins us to discuss the case of Sarah Jama, a member of Ontario’s provincial parliament, who has been banned from wearing a keffiyeh while in that legislature and censured for expressing…
  • Load More
Subscribe
connect with us
about us
contact us