Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Editors, The Black Agenda Review
    POEM: Apologies to All the People in Lebanon, June Jordan, 1982
    21 Aug 2024
    June Jordan’s painful apology for US complicity in zionist terrorism in Lebanon, and against the Palestinian people.
  • Ann Garrison, BAR Contributing Editor
    Dan Kovalik on Israel's War on Gaza
    21 Aug 2024
    Ann Garrison caught up with attorney, journalist, and author Dan Kovalik just as the Coalition to March on the DNC stepped off from Chicago’s Union Park on the first day of the Democratic National…
  • Abayomi Azikiwe, Black Agenda Report Contributor
    SADC Holds 44th Annual Summit in Zimbabwe as Regional Imperatives Mount
    21 Aug 2024
    Economic integration, peacekeeping and a burgeoning public health crisis take center stage in deliberations.
  • Raymond Nat Turner, BAR poet-in-residence
    Pussy’s on the ballot— Again …
    21 Aug 2024
    "Pussy’s on the ballot— Again …" is the latest form BAR's Poet-in-Residence.
  • Anthony Rogers-Wright
    Environmentally, There’s Not Enough Daylight Between Democratic Party Policies and Project 2025 to Fuel a Solar Panel
    21 Aug 2024
    Election season has sparked a frenzy of hysteria around Project 2025 and people are leaning on the Democratic party to stand as an oppositional force. However, just as with many other policies, the…
  • Load More
Subscribe
connect with us
about us
contact us