Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Hanna Eid
    Review: Cabral Writings
    04 Sep 2024
    Amilcar Cabral's work and writings are still as relevant today as they were when he walked the earth. The struggle for liberation in Palestine and across the continent of Africa is still alive and…
  • Brasil de Fato
    Venezuela suffers national blackout, government denounces “sabotage” to electrical grid
    04 Sep 2024
    The outage began at 4 am on August 30 and affected several states in the country, including the capital Caracas.
  • Jemima Pierre
    Jemima Pierre, BAR Editor and Contributor
    Reclaiming the Narrative on HAITI with Dr. Jemima Pierre
    04 Sep 2024
    Dr. Jemima Pierre, BAR Editor and Contributor spoke to The Other Narrative about why Haiti is paying a price - 220 years after it won Independence from the jaws of colonizers. She discussed…
  • Black Agenda Radio
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio August 30, 2024
    30 Aug 2024
    We hear from the first journalist to have been arrested on charges of violating the Terrorism Act. First, Jill Stein discusses the Green Party campaign and the Democratic Party's attempts to stop…
  • Jill Stein
    Black Agenda Radio with Margaret Kimberley
    Jill Stein's Green Party Campaign
    30 Aug 2024
    Green Party nominee for president, Dr. Jill Stein, talks to us about her campaign and how she plans to surmount the challenges the Green Party faces from the Democratic Party.
  • Load More
Subscribe
connect with us
about us
contact us