Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

The Democrats: Death by De-Branding
08 Sep 2010
🖨️ Print Article

A Black Agenda Radio commentary by Glen Ford


The Democrats are panicked, with many congresspersons fleeing from identification with their party. The disarray is the inevitable blowback of Obama's ceaseless campaign to divorce Democrats from their longtime branding as the party of working people. The spiral began with Obama's championing of bank bailouts, beginning with the autumn 2008 meltdown. The public saw that, "when the crunch came, the bankers were relatively more influential among Democrats than Republicans."



The Democrats: Death by Betrayal


A Black Agenda Radio commentary by Glen Ford


"By the summer of 2009, a new brand of Republicans, the Tea Party, had cornered the huge public market on hatred of big business bailouts."


President Obama and his corporate partners have succeeded in de-branding the Democratic Party. More accurately, events since the autumn of 2008 have revealed to even the most loyal Democrats that Wall Street's near-total domination of U.S. politics includes the party many once thought of as representing the working man and woman. This illusion was shattered when candidate Barack Obama near-singlehandedly rescued George Bush's bank bailout from a second defeat in a week, with Democrats twice as much in favor as Republicans. The Congressional Black Caucus reversed its strong opposition to the bailout under intense individual pressure from Obama, as did lots of Democrats. From that moment on, Obama and the Democrats have been most closely associated with what became the biggest transfer of wealth in the history of mankind: $12 to 14 trillion of the people's money to Wall Street. After that, it became impossible for the Democrats to maintain their brand as the party of working people.


The truth is, Wall Street has long been the sugar daddy to Democrats, just as Big Oil has historically bankrolled Republicans, although the alignment was never quite as stark as the public perception. The financial meltdown revealed - as catastrophes tend to do - the true nature of power relationships in society. Wall Street, even though wracked by terminal contradictions, was the supreme power in the United States - and, when the crunch came, the bankers were relatively more influential among Democrats than Republicans. How could Democrats, as a party, ever again brand the Republicans as the bulwark of Big Business, when their standard bearer was so proudly identified as the savior of the most hated plutocrats of all, the titans of Wall Street.


"The Democrats no longer have anything resembling a brand, at all."


Obama continued to eradicate the old Democratic branding, as president, immediately entering into backroom deals with the second most-hated tier of Big Business villains: the drug and insurance corporations. By the summer of 2009, a new brand of Republicans, the Tea Party, had cornered the huge public market on hatred of big business bailouts. Anti-bailout, anti-banker politics had become so popular, the Tea Partyers often found they could use the brand to mask the racism and virulent white nationalism that lies at the core of their "movement."


The Democrats no longer have anything resembling a brand, at all. Is it any wonder, then, that Democratic congresspersons are scrambling to disassociate themselves from the national party, two months from election day?


Far too late, after all the people's money has been siphoned off to the bankers, Obama now proposes a $50 billion scheme to create jobs and establish a government bank to finance rail and highway projects. The proposal is designed to sound like something out of President Franklin Roosevelt's New Deal, although the actual outlines are a blur, as is typical with Obama. But it is too late. Through his own commission on the federal debt, Obama has invited the enemies of the social safety net to shrink government spending for people-oriented programs. He has consumed so much energy beating up on progressives in his own party, they no longer trust him to come through with a jobs program that measures up to the crisis. Most importantly, the people have lost faith in the Democrats as the party that stands up to the rich, for the simple reason that they don't. For Black Agenda Radio, I'm Glen Ford. On the web, go to www.BlackAgendaReport.com.


BAR executive editor Glen Ford can be contacted at Glen.Ford@BlackAgendaReport.com.




More Stories


  • Editors, The Black Agenda Review
    ESSAY: Calypso as Comment, Gordon Rohlehr, 1979
    21 Oct 2026
    “So the calypso ceases to be entertainment on a trivial level and becomes a vehicle whereby the society is going back and searching for its soul.”
  • Jacqueline Luqman
    The World Rises Up Against the U.S. Neoliberal Order
    21 Oct 2026
    The protests spreading across Spain, India, France, Chile, and other countries are responses to the global neoliberal order of austerity, privatization, and deregulation.
  • Belen Fernandez
    Israel’s Lebanese Land Grab
    21 Oct 2026
    Under the guise of a farcical “pilot zone” project to restore Lebanon’s sovereignty, Israel is pursuing a scorched-earth strategy while entrenching its occupation.
  • Joshua Reaves Charmelus
    At the "Foro Internacional Por La Paz," delegates from around the world demand an end to US Interference in Latin America
    21 Oct 2026
    Chile, Colombia, Bolivia, Honduras, Peru, and Costa Rica have all elected right-wing presidents in the past year, and most are open Trump allies. Brazil's runoff between Lula and Flávio Bolsonaro is…
  • Gerald Perreira
    October 7, 2023: The day that changed the world
    21 Oct 2026
    October 7, 2023, was not an isolated attack, but the culmination of generations of Palestinian imprisonment and resistance in Gaza, comparable to Nat Turner's rebellion. History will record the Al…
  • Load More
Subscribe
connect with us
about us
contact us